Sponsor Case Study: The Most Fundamental Rule of Supply Chain: Combining the Right Product and Information at the right place at the right time!

Session

Sponsor Case Study: The Most Fundamental Rule of Supply Chain: Combining the Right Product and Information at the right place at the right time!

Competition, which is experienced by companies in FMCG sector and which increases its impact day by day, affect all companies within the supply chain and business processes directly. However, unbalanced work load resulting from different goods acceptance conditions specified individually for national and local chain stores, delivery restraints and product entry and exit movements is one of the issues which needs to be managed primarily by chain supply stakeholders. Ensuring availability of right product at the right time and in the right place under the above-mentioned restraints of FMCG sector bears more importance than ever in terms of success of FMCG supply chains and this importance affects the degree of cooperation and impact of trade.

Efficient and effective management of recently-shaping business models in FMCG sector is not possible through use of warehouse and distribution management systems with traditional functions.

In supply chain business models, which have been re-shaped by competition, warehouse management system functions are expected to satisfy such necessities as order management, customer and producer prioritization, stock allocation and systematic management of customer-based delivery restraints systematically. Efficiency of supply chains depends on use of warehouses and distribution systems that are designed in such a way as to meet requirements of new business models and integrability of these systems rather than the capability of producing and shipping more This enables efficient and effective management of the information flow occurring in the supply chain while also allowing for conveying not only products but also the information needed within the supply chain at the right time to right stakeholders and for decision-makers to take correct decisions at tactical and operational level taking real-time information into account.

Delegates will learn:

  • The fundamental changes and transformations in the supply chain in FMCG sector
  • The impacts of warehouse management system on the success of supply chain
  • Systematic solutions that enable correct product and information in correct place and time

Speakers

Akin Toros - Head of Logistics - Akyurek Tuketim Urunleri Pazarlama ve Dagıtım

Mehmet Senol - Technical Manager - Mantis Turkey

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